10 Vital Business Relationships

A practical framework to strengthen the relationships that fuel sustainable growth

Most businesses don’t fail because of a bad product. They falter because of breakdowns in relationships with clients, team members, partners, and beyond.

The 10 Vital Business Relationships framework helps you map, assess, and strengthen the connections that drive your success. It’s a tool for clarity and a catalyst for sustainable growth.

What It Is

Developed through 25+ years of relationship-centered work, this framework highlights ten essential relationships every business must actively tend. Each one plays a role in your credibility, capacity, reach, and results.

We bring this framework to life through workshops, strategy sessions, and facilitated team conversations, customized to your context.

Who It’s For

  • Founders and teams navigating change, growth, or a new direction
  • Organizations committed to relationship-driven business development
  • Community leaders, accelerators, and ecosystem builders
  • Consultants, service providers, and network-based businesses

Whether you’re clarifying your stakeholder strategy, prepping for scale, or needing to reconnect with your core, this work applies.

How It Works

We start with a conversation to understand your goals, team, and business context. From there, we co-design a format that fits:

  • Intro Workshops – Interactive 90-minute sessions to introduce the 10VBR framework

  • Half-day or Full-day Deep Dives – Customized strategy sessions for teams or cohorts

  • Facilitated Series – Multi-session workshops to integrate the 10 relationships into your operations and culture

  • Keynotes & Offsites – Energizing presentations to reframe how your team sees strategy, growth, and collaboration

All formats include tools to self-assess your current relationship landscape and identify where to focus next.

Why It Works

Strategy doesn’t exist in a vacuum. Neither does success.

The most resilient businesses understand that every result is rooted in relationships. This framework creates alignment, reveals blind spots, and helps teams operate more intentionally with their clients, partners, team, and selves.

Ready to Explore More?

Whether you’re designing a strategic retreat or want to introduce this lens to your team, let’s talk.

Client Testimonials