Growth Infrastructure
Diagnostic
Most established service businesses are actively managing two or three of their ten relationship categories. The rest are neglected, underdeveloped, or entirely founder-dependent. This diagnostic makes the full picture visible for the first time.
6–8 weeks · Fixed engagement · €5,000
Most founders are laser-focused on one thing: getting more clients. It makes sense. But in almost every case, that is not actually the problem.
The real issue is structural. Growth has become unpredictable because too much runs through one person, a handful of relationships are carrying all the weight, and the rest of the business ecosystem has been left to chance.
The Growth Infrastructure Diagnostic is how you finally see the full picture and find out where the real leverage is.
More clients won’t solve it. The problem is structural. And until you can see the full picture of how your business actually grows, you are solving the wrong thing.
If any of this sounds familiar, keep reading.
Built for established service businesses that have grown successfully and are now feeling the friction that tends to come with that success.
- “Growth feels less predictable than it used to.”
- “Referrals have slowed and I’m not sure why.”
- “Everything still runs through me.”
- “We’ve added people, but the pipeline hasn’t changed.”
- “I know there’s opportunity we’re not tapping. I just can’t see it.”
- “We’ve hit a plateau and I don’t know what to move first.”
A structured look at how your business actually grows.
Every business has ten relationship categories driving its growth, resilience, and reputation. Most established service businesses are actively managing two or three of them. The other seven or eight are neglected, underdeveloped, or completely unowned, often without anyone realising it.
Built on the 10 Vital Business Relationships framework, developed over 25 years of relationship-centered work, the Growth Infrastructure Diagnostic maps your entire relationship ecosystem, scores each category, and surfaces where the real fragility and untapped leverage lie.
Then we go deep on the two areas that matter most to you.
You walk away with a clear, documented picture of how your business grows and a 90-day plan to change what needs changing.
Two phases. Six to eight weeks. One clear picture.
Full Ecosystem Mapping
We map all ten relationship categories together, collaboratively, in real time. Your team populates what they know. I conduct stakeholder interviews to get the deeper, honest context. Together we score each category on ownership, intentionality, health, and opportunity.
- Live working sessions with your leadership team
- 3 structured stakeholder interviews
- Collaborative digital mapping, visual, shared, and built together in real time
- Scoring across all 10 relationship categories
- Visual ecosystem map, color-coded by strength, fragility, and opportunity
At the end of Phase 1, you choose the two categories to explore further.
Deep Dive: Your Two Channels
You select the two relationship categories where the diagnostic reveals either the most fragility or the most untapped opportunity. We diagnose what is getting in the way, clarify ownership, and build a concrete 90-day activation plan.
- 2 additional stakeholder interviews targeted to your chosen channels
- Structural gap analysis per channel
- Ownership clarity going forward
- Quick wins for the next 30 days
- 90-day activation roadmap, per channel
What the six to eight weeks look like.
Kickoff Session: 90 minutes
We align on goals, introduce the ecosystem framework to the team, and establish how we will work together. You leave knowing exactly what the next eight weeks look like.
Team Mapping Sessions: 2 x 90 minutes
Your team works directly in the shared digital board to map relationships across all ten categories. What they know goes in. What they are unsure about gets flagged. Collaborative, not a homework assignment.
Stakeholder Interviews: 5 total, 45 to 60 minutes each
Three in Phase 1 to inform the full mapping; two in Phase 2 targeted at your chosen channels. These conversations are where the honest picture tends to emerge.
Deep Dive Sessions: 2 x 90 minutes
One session per chosen channel. We diagnose the gaps, define ownership, and work through the 90-day plan together.
Final Readout: 90 minutes
I walk you through everything: the ecosystem map, key findings, the decisions that need to be made, and the 90-day roadmap. Not a document delivery, a conversation. We interpret it together.
Five things. All concrete.
Visual Ecosystem Map
A complete, color-coded map of all ten categories, scored, annotated, and ready to share with your leadership team.
5 Key Insights
Where revenue is concentrated, which channels are underdeveloped, where founder dependency is highest, what is unowned, and where the highest leverage is.
3 Clear Decisions
Where to reallocate time and energy, which channel to build next, and who needs to own it internally.
2 Structural Shifts
Growth responsibility moves beyond the founder. Relationship management becomes operational, not personality-driven.
90-Day Activation Roadmap
A concrete action plan for your two chosen channels, with specific next steps, named owners, and timelines to execute immediately.
Written Findings Summary
A tight, readable document of everything we found, to reference, share with your team, or return to in six months.
I grew a consultancy to a team of 40 entirely through relationships and referrals — 100% organic, no outbound, no advertising. Average client retention was just under four years. My longest clients stayed 4.5, 6.5, and 10 years. What I'm most proud of isn't the growth, it's that when I stepped away unexpectedly, the business ran without me for 11 weeks. I had built the relationships into the structure of the business, not anchored to me personally, so the work continued independent of me. I understand both the fear of doing that and the relief when it works. This diagnostic is built on that experience.
Fixed fee · No hourly billing · No surprises
Engagements are taken on selectively to ensure the right fit and protect the quality of the work. It starts with a conversation.
Let’s Start the ConversationA few things people often ask.
What kinds of businesses does this work best for?
Established service businesses where growth has come primarily through reputation and referrals rather than marketing or a sales team. Consultancies, law firms, executive search firms, financial advisory firms, PR and communications agencies, and similar businesses that sell expertise and relationships. The sweet spot is a team of 10 to 50 people, annual revenue of €2M to €6M+, and a founder who is still central to how the business grows.
What if some of these relationship categories don’t seem relevant to us?
That reaction is part of the process. The categories that seem least relevant are often the most revealing. They show exactly where growth has been left to chance. The framework is designed to surface what has been invisible, not confirm what you already know.
How involved does my team need to be?
Your team contributes what they know, when it makes sense. The process is designed to fit around how you already work, not add to it. I conduct five stakeholder interviews to surface the honest context that does not always emerge in group settings. That shared input is what makes the findings actionable rather than just interesting.
What happens after the diagnostic?
Some clients take the roadmap and run with it independently. Others choose to continue working together on implementation, whether focused on specific channels or at a broader strategic advisory level. That is a conversation we can have after you have seen the findings and know what you are actually dealing with. The diagnostic stands on its own either way.
How do I know if this is the right fit?
A 30-minute conversation is usually enough to tell. If the fit is not there, I will say so and I will do my best to point you toward something that is.
Ready to see the full picture?
It starts with a 30-minute conversation. No pressure, just an honest look at whether this is right for where you are right now.
Book a Conversation