Growth Infrastructure
Diagnostic
Most founder-led firms are actively managing two or three of their ten relationship categories. The rest are neglected, underdeveloped, or entirely founder-dependent. This diagnostic makes the full picture visible for the first time.
Start the Conversation6–8 weeks · Fixed engagement · €5,000
When founders come to me, they usually say they need more clients. And yes — that matters. But in almost every case, the real issue is structural: growth is unpredictable because it runs through one person, a handful of relationships are doing all the heavy lifting, and the rest of the business ecosystem has been left to chance.
The Growth Infrastructure Diagnostic is how we find out where your business actually stands — and where the real leverage is.
If any of this sounds familiar, keep reading.
Built for founder-led professional service firms that have grown successfully — and are now feeling the friction that tends to come with that success.
- “Growth feels less predictable than it used to.”
- “Referrals have slowed — and I’m not sure why.”
- “Everything still runs through me.”
- “We’ve added people, but the pipeline hasn’t changed.”
- “I know there’s opportunity we’re not tapping. I just can’t see it.”
- “We’ve hit a plateau and I don’t know what to move first.”
A structured look at how your business actually grows.
Every business has ten categories of relationships that drive its growth, resilience, and reputation: clients, referral sources, strategic partners, team, competitors, vendors, talent pipeline, media presence, community networks, and the values that shape how you operate.
Most founder-led firms are actively managing two or three of them. The rest are neglected, founder-dependent, or completely unowned — often without anyone realising it.
The Growth Infrastructure Diagnostic maps your entire relationship ecosystem, scores each category, surfaces where the real fragility is, and identifies where untapped leverage lies. Then we go deep on the two areas that matter most to you.
You walk away with a clear, documented picture of how your business grows — and a 90-day plan to change what needs changing.
Two phases. Six to eight weeks. One clear picture.
Full Ecosystem Mapping
We map all ten relationship categories together — collaboratively, in real time. Your team populates what they know. I conduct stakeholder interviews to get the deeper, honest context. Together we score each category across four dimensions.
- Live working sessions with your leadership team
- 3 structured stakeholder interviews
- Collaborative mapping in Miro
- Scoring across all 10 relationship categories
- Visual ecosystem map, color-coded by strength, fragility, and opportunity
At the end of Phase 1, you choose the two categories to explore further.
Deep Dive: Your Two Channels
You select the two categories where the diagnostic reveals either the most fragility or the most untapped opportunity. We diagnose what’s getting in the way, clarify ownership, and build a concrete 90-day activation plan.
- 2 additional stakeholder interviews targeted to your chosen channels
- Structural gap analysis per channel
- Ownership clarity going forward
- Quick wins for the next 30 days
- 90-day activation roadmap, per channel
What the six to eight weeks look like.
Kickoff Session — 90 minutes
We align on goals, introduce the ecosystem framework to the team, and establish how we will work together. You leave knowing exactly what the next eight weeks look like.
Team Mapping Sessions — 2 × 90 minutes
Your team works directly in the shared Miro board to map relationships across all ten categories. What they know goes in. What they’re unsure about gets flagged. Collaborative, not a homework assignment.
Stakeholder Interviews — 5 total, 45–60 minutes each
Three in Phase 1 to inform the full mapping; two in Phase 2 targeted at your chosen channels. These conversations are where the honest picture tends to emerge.
Deep Dive Sessions — 2 × 90 minutes
One session per chosen channel. We diagnose the gaps, define ownership, and work through the 90-day plan together.
Final Readout — 90 minutes
I walk you through everything: the ecosystem map, key findings, the decisions that need to be made, and the 90-day roadmap. Not a document delivery — a conversation. We interpret it together.
Five things. All concrete.
Visual Ecosystem Map
A complete, color-coded map of all ten categories — scored, annotated, ready to share with your team.
5 Key Insights
Where revenue is concentrated, which channels are underdeveloped, where founder dependency is highest, what is unowned, and where the highest leverage is.
3 Clear Decisions
Where to reallocate time and energy, which channel to build next, and who needs to own it internally.
2 Structural Shifts
Growth responsibility moves beyond the founder. Relationship management becomes operational, not personality-driven.
90-Day Activation Roadmap
A concrete action plan for your two chosen channels — specific next steps, named owners, and timelines.
Written Findings Summary
A tight, readable document of everything we found — to reference, share, or return to in six months.
I built a 40-person consultancy through referrals and relationships alone — no marketing, no cold outreach, 100% organic. Average client stayed 3.5 years. When I stepped away for maternity leave, the business ran without me for eleven weeks. I know what it takes to build growth infrastructure that does not depend entirely on you. I also know, from living through a global pandemic, a new baby, and an international move in the same window, exactly where the vulnerabilities are — even in a well-run firm. That is not theory. That is what this diagnostic is built on.
Fixed fee · No hourly billing · No surprises
Engagements are taken on selectively to ensure the right fit and protect the quality of the work. It starts with a conversation.
Let’s Start the ConversationA few things people often ask.
What kinds of firms does this work best for?
Founder-led professional service businesses: consultancies, law firms, executive search firms, financial advisory firms, PR and communications agencies, and similar businesses that sell expertise and relationships rather than a product. The sweet spot is 10–25 people, €1.5M–€6M in revenue, and growth that has come primarily through reputation and referrals.
Do all ten relationship categories apply to every business?
Not always — but most do, and the ones that seem least relevant are often the most revealing. A firm with no media presence or no talent pipeline is not missing categories. They are showing you exactly where they have stopped looking. The framework surfaces what has been invisible, not checks boxes you have already ticked.
How involved does my team need to be?
Meaningfully involved — and that is intentional. Your team works in the shared Miro board during live sessions and contributes asynchronously between them. I conduct five stakeholder interviews to surface the honest context that does not always emerge in group settings. This is not done to you. It is done with you, which is part of what makes the findings stick.
What happens after the diagnostic?
Some clients take the roadmap and run with it independently. Others choose to continue working together on implementation. That is a conversation we can have after you have seen the findings and know what you are actually dealing with. The diagnostic stands on its own either way.
How do I know if this is the right fit?
A 30-minute conversation is usually enough to tell. If the fit is not there, I will say so — and I will do my best to point you toward something that is.
Ready to see the full picture?
It starts with a 30-minute conversation. No pressure — just an honest look at whether this is right for where you are right now.
Book a Conversation